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The Sun is launching an emotional TV advertising campaign voiced by Johnny Vegas to raise a further £20m for the Help for Heroes charity, which supports wounded military personnel.
Its ads feature people who have raised money for the charity, including an 80-year-old skydiver and a group of children who washed cars, as well as wounded soldiers who have benefited from the charity.
The series of 30- and 90-second ads will run for three weeks after debuting on ITV1 during Coronation Street this evening.
In the ads viewers will hear Vegas narrate a poem praising the efforts of those that have so far raised money for the charity. "To the saddle-sore, the rich, the poor, to those who backed a thousand cakes ... you helped our blokes, for that we're stoked," says Vegas.
He then asks viewers "This year we need more, so we asked what will you do?"
Advertising agency WCRS was responsible for creating the campaign, which will also include posters, press adverts and an "Auction for Heroes" collaboration with eBay. Celebrities including Sun columnist Jeremy Clarkson, Simon Cowell and John Terry have donated goods for auction and the proceeds will go to the Help for Heroes fund.
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For 15 years, the nationwide charity, which has its head office in Salisbury, has supported veterans – and their families – by giving life-changing support, no matter when or where they served
But the charity said it knows the veterans it currently supports are just a fraction of the former military personnel who are struggling to live well.
Part of its drive to encourage more veterans to come forward is a campaign involving advertisements on buses and in various media across Hampshire, highlighting what the charity has labelled ‘The Veterans War’: forgotten by many, but very real for them – as many veterans and their families continue to struggle with painful injuries, psychological trauma, isolation, and more.
While news headlines are no longer dominated by the impact of conflict on UK veterans, their daily struggles are no less challenging.
Demand for Help for Heroes support services is growing. The charity helped eight per cent more veterans and family members in the financial year 2021/2022 than it did the previous year, despite its income falling by more than half since 2014.
On average, four people are medically discharged from the Armed Forces every day in the UK. And that can be…
Help for Heroes’ new Chief Executive Officer is James Needham, who will head up the charity on a permanent basis after stepping in as interim CEO following the departure of Melanie Waters in October 2022.
James is already a well-established member of the Help for Heroes family since joining the charity in 2018 as the Chief Operating Officer.
He has been instrumental in the development of the charity’s 10-year strategy and brings a wealth of expertise and continuity having worked across most areas of the charity.
He previously spent more than 15 years working in operations management within the hospitality sector for the likes of Greene King and Starbucks.
He said:
“I am proud and humbled to be appointed Chief Executive of Help for Heroes.
“In my five years at the charity, I have seen first-hand the dedication and energy of colleagues as they deliver extraordinary impact for veterans and families living with long-term health conditions.
“I am thrilled to lead this team into the future and honour our promise to provide direct and practical support to beneficiaries for as long as they need us.”
Sir Nigel Boardman, the Chair of Trustees at Help for Heroes, added:
“James is a…