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The unique partnership was brokered by Paramount International Advertising and WPP Media’s EssenceMediacom. The campaign focuses on emotional storytelling and aims to broaden awareness of Help for Heroes, showcasing the breadth of support it offers to veterans, reservists, their relatives, and civilians who worked under UK command.
Drachan Forster, VP of UK Sponsorships, Paramount International Advertising said: “We’re really proud that Help for Heroes selected 5 for their first ever TV sponsorship - a partnership that shows how purposeful storytelling can deliver real brand impact. Great British Stories is rooted in national pride and lived experience, making it a powerful platform for Help for Heroes to share authentic voices. Sponsoring the strand enables the charity to build meaningful visibility and emotional connection at scale, using 5’s national reach to deepen audience understanding and engagement.”
Rebecca Davies, Head of Marketing & Brand at Help for Heroes, said: “This partnership is especially meaningful because it has been shaped with veterans themselves. Each ident features men and women who have received support from Help for Heroes. Life after service can bring real difficulties for some veterans and their families. But with the right support, we see them overcome challenges with strength, dignity and…
***THIS JOB VACANCY HAS NOW CLOSED***
Salary Up to £44,654.00
Location: Hybrid – Remote and Community working in the North Region (predominantly the Northwest)
Hours: Full time 35 hours per week
Closing: 14/03/2025
At Help for Heroes, we help the Armed Forces community live well after service.
There are many ways we help veterans, their relatives, serving personnel, and people who worked alongside the UK military. We help people with their physical and mental health needs, and a range of welfare issues. Our support gives people the skills, confidence and knowledge to make a success of life after service.
And who are we you’re wondering? We are experts and beginners. Generalists and specialists. Ordinary people with an extraordinary passion towards making a positive change to the lives of our veterans (and having fun while doing it).
As One Team we share a philosophy – I.C.A.R.E. It’s the way we walk and talk, the way we interact with others and how we approach everything we do. We are:
Innovative – Collaborative – Authentic – Resourceful – Energetic.
We have an incredible opportunity for a Veterans Community Nurse to join our team.
Please see below for more information on what just might…
Help for Heroes will be showcasing its People’s Promise to Veterans initiative at Gunwharf Quays on August 21-23. The public, politicians, and businesses, will be asked to back former military personnel and their loved ones - honouring them for their service to our country.
Steve Gallagher, 51, is an Army veteran who works with various charities in Portsmouth, after serving for five years and being deployed to Bosnia. Help for Heroes have been by his side every step of the way while he suffers from PTSD and chronic pain.
The charity ambassador told The News: “It’s not just military, it’s a family, and it’s quite important that carers and family are included. It’s a band of brothers and sisters. Without my carer or Help for Heroes, when I;m in a dark place and I haven’t got my wife or someone I love or trust, I’d isolate, stay in, or…